We’re all guilty of it. Wanting to find that perfect holiday gift for friends and family. Or maybe just finding a great deal for ourselves. Either way, our society is one heavily built on the idea of gift-giving, and we consider shopping something that isn’t necessarily needed for survival, but one that is required to find some pleasure in life. We are a society that feeds off of the latest, greatest gadget or the newest wave of trendy clothes. Everyone has to be one step above their friends. Everyone has to have the best of the best, even if it means spending rent money on the newest iPhone when you already have the one that came out right before it. Most importantly, we like to find good deals. Most of us will feel a tiny pang of guilt when buying something we want, rather than need- except those few who don’t even know the balance of their checking account it’s so high. We contemplate putting it back on the shelf, and we even think about turning it over to the cashier once we get in the check-out line. But in the end, we always swallow our guilt and self-indulge anyway. When there are guaranteed good deals on a variety of material things, it’s hard to turn your back and say “no thanks.” But is the madness and chaos, and the staying up shopping until 8:30 a.m., really worth it in the end? Here are some pros and cons I’ve found over the years of Black Friday shopping.
Most of the insane deals are limited. Stores like Best Buy and Radio Shack usually offer incredible deals on TVs and gaming
systems for those who arrive right when the store opens, and who are lucky enough to get one of the few available. All I could do was laugh at the line of people waiting to get into Target at midnight. I wanted a really good deal on Weeds season 6- a boxed TV on DVD set for $8? yes please- but there was no way I was stepping foot in that line. By the time I got in, they’d probably be gone anyway, and it just wasn’t worth it. ‘While supplies lasts’ is an issue to begin with, but when combined with the added insanity of shoppers camping out in line, there’s virtually no guarantee you will ever get your hands on those unheard of deals. Unless you commit to popping a tent and sleeping on the ground for a few nights, you won’t find a spot in line nearly close enough to the front door to promise any sort of doorbuster deal.
There’s a sense of satisfaction involved. Most stores only offer a low percentage off of their inventory, and more times than not it doesn’t help- Express had a measly seven-hour, 40% off deal that hardly reduced the prices of their expensive picks. But buying anything on sale, no matter what it is, leaves us with a “job well done” outlook, a sort of figurative pat on the back. Black Friday shopping may make us want to pull our hair out- or may make us actually pull our hair out- but the excitement and the rush of finding a good deal is enough to make all the chaos worth it.
It’s a lot of work. Especially for those who don’t nap before heading out for the late-night/early-morning shopping- my first mistake this year- forcing your body to function at such a weird hour has its consequences. Instead of giving our bodies the good night’s rest it so desperately craves, we force them to operate above normal levels. After all, plowing down little old ladies and clawing some guy’s face off to get that last, free Xbox is no easy feat. And don’t forget the standing in line part. Even if you make it through the store’s front doors without hassle, finding a register that doesn’t have a line out the door is impossible. Most likely, you’ll crowd together in one giant line with half the people in your town, all of you waiting to pay and get to the next store. With wait times up to, and over, an hour, be prepared for stiff knees and a sore back.
Black Friday may mean great deals, and could be the way you cross everyone off your Christmas list. But with all the chaos, and the notion that most sales will last through the weekend, it just doesn’t seem worth it. In the end, go to bed after Thanksgiving is over. Get a good night’s sleep and wake up at a reasonable hour and go out and spend your day shopping. If you don’t get there right at midnight, the world will not end. There will still be plenty of great sales when you show up the next day, at a normal hour, well-rested and ready for the long-haul.
Although I doubt I’ll follow my own advice come next year…