I may not be a vegetarian, but I am all for the ethical treatment of animals. But despite my passion for promoting and fighting for animal rights, I’m very skeptical about PETA’s upcoming launch of its pornography website, geared to promote its animal-rights and vegan-diet messages to a new crowd.
I was all for the sexy, somewhat raunchy advertising PETA has been known for in the past.
Sex(y) sells, but at what point does it become too much?
PETA spokeswoman Lindsay Rajt said “PETA officials [will] track the website to determine if people are viewing the animal-rights messages and not just the nudity. Past experience has shown that they will.”
I’m sorry, but are you on crack? Anyone searching for porn is definitely not trolling the internet for messages on animal rights. You are out of your mind if you think that putting the message PETA stands for all over a new x-rated site is going to lure these types of people in to going vegan and supporting animal rights.
Not only are you setting yourself up for failure among the porn-enthusiasts of the world, you are also seriously risking offending those who already support you or were considering it up to this point.
PETA is a very well-known organization, one that has already reached millions of people worldwide. Do they really need to sink this low to further promote their message? As much as I love PETA and everything they stand for, I just lost a huge amount of respect for them.
I’ll be interested to hear what happens when the site, tentatively titled peta.xxx, actually goes live in November.
I hope, for PETA’s sake, the site is a huge success and they are able to reach a new collection of supporters. Because, quite honestly, this decision has already cost them their reputation and a lot of respect from a lot of areas, and if they fail miserably, I’m not sure PETA will ever be the same.